The last month of 2013 has started. Just one short month before a brand new year introduces itself, with all its New Year's resolutions and plans.
If your sales team faces any of the following challenges, join us for an informative webinar this Thursday and optimize your tablet strategy before the end of this year.
Challenges sales teams face:
- Lack of time
- Too much administration
- Confusion about sales support material
- Outdated presentation tools
- Using tablets in a productive way
Any of these sound familiar?
Check out Showpad, Sales and Marketing app that turns any tablet into a full-featured sales and presentation tool. Your sales team will love the ease of use, your marketing manager will be over the moon about presenting all sales support material in one place.
This Thursday we're doing a practical, hands-on webinar focused on using the app.
After the webinar, you will be able to:
- Use Showpad* in a sales conversation
- Share content from your tablet
- Rate and give feedback on documents
- Make the most of your Showpad subscription
Join us for a practical webinar about how to use the Showpad Sales and Marketing app on a tablet.
*Not a Showpad user yet? Start your free 30-day trial today! You'll be able to use Showpad for free for 30 days with 5 colleagues. No credit card required.
'How Does Showpad Work?' is a simple question that deserves a thoughtful answer, depending on who is asking. To get to the answer, let's start by explaining what Showpad does...
What does Showpad do?
It's easy to explain what Showpad does: Showpad turns any tablet in a sales and presentation tool.
Showpad Online Platform
You start by registering for a free trial via www.showpad.com
We give you access to your Showpad Online Platform, which is a website where you upload content. With 'content' we mean everything that sales people use to support a sales pitch. Brochures, catalogues, spec sheets, videos, presentations, web apps... you name it.
Once you have uploaded the files, you organize them for tablet use: on the Showpad Online platform you'll find an image of a tablet screen, and you simply drag and drop your files in the way you want them to appear on the screen of your tablet.
Then you decide who can access those files on their tablet. In some cases that will be only you, but when you manage Showpad for a sales and marketing department, that can be a very large group of people.
Showpad Tablet App
When you have uploaded material and decided who your users will be, go the the Apple app store or Google play store and download Showpad.
As you, and the people you have invited as users, download the app, the content that you have uploaded on the platform is downloaded on the tablets.
And pronto, your own personal app is ready. You can use it to show content, share material from your tablet with prospects, it works off-line, you get feedback on what material is used and shared...
But... how does it work?
Explaining how Showpad works is simple too. Seeing Showpad consists of an online platform and a tablet app, there are actually 2 questions: 'How do I get started with the Showpad Platform?', and 'How do I work with the Showpad tablet app?'
Two questions, two webinars!
Register for an introductory webinar and get a clear walkthrough to get you off on a flying start with Showpad.
1) Get started with the Showpad Platform:
Thursday Nov 7, at 11am and 5pm (Central European Time, the 5pm one works best for the US - it's 8am in San Francisco then)
2) Working with the Showpad Tablet App:
Thursday Nov 14, at 11am and 5pm (Central European Time, the 5pm one works best for the US - it's 8am in San Francisco then)
If you will be uploading material to the online platform, both webinars are interesting for you. If you are an end-user, the second webinar, 'Working with the tablet app' is for you.
Join Stephen Diorio (Sales Enablement expert, Profitable Channels) and Showpad's Anabel De Vetter for an educational and hands-on online seminar about best practices to mobilize your sales force today.
By attending you will learn:
- Valuable insights gained from Stephen Diorio's research in what makes sales organizations succesful when rolling out tablets.*
- How to use your existing sales content to build a great tablet strategy.
- What makes companies like BASF, Audi and GDF-Suez realize profits by using tablets.
- A practical way to use Showpad and mobilize your sales team with tablets today.
Date: Thursday October 31st
Time: 5pm Brussels = 12pm New York
*Webinar attendees will receive a free copy of Stephen Diorio's research study "Best Practices in Mobile Sales Enablement", price $800
If you can't attend the webinar, register anyway: we will send you a recording.
Using Tablets in Sales and Marketing seems like a no-brainer.
But what benefits do tablets actually bring?
And what do you need to do to make it happen?
Join us for this informative webinar, and learn how your existing sales and marketing collateral is the missing link between introducing tablets as shiny new toys, and having tablets that contribute to the bottom line.
Is this webinar for you?
- Are you investigating the use of tablets in Sales and Marketing?
- Need research to see if using tablets can make Sales and Marketing more productive?
- Want to learn what it takes to put tablets to good use?
- What are the advantages of using tablets in Sales and Marketing?
- How to go beyond checking email and calendar, and turn tablets into workhorses.
- Find out how tablets make companies like BASF, GDF-Suez and Heineken up to 25% more productive.
Time and date:
This free webinar is offered 2 time this Thursday, October 24. You can select the time that works best for you when registering. Note: if you're in the US, the second session will work best for you. After registration, you receive an email with the practical details.
Anabel De Vetter, content creator at Showpad, a mobile app for Sales & Marketing. As a marketer, I work with tablets and sales reps all the time, and I keep track of the trends in the tablet industry. Looking forward to meeting you in the webinar, and to share some research and best practices with you.
To make a start on your Bring Your Own Device policy today, download this free checklist:
When you're in technical support, access to your documentation and manuals is vital. Most products come in various types and models. The more technologically advanced everything becomes, the harder it is to solve a technical issue only armed with common sense and a screwdriver. Most companies have all technical documentation available in print or accessible online, but what if you're on the road?
Limitations of printed documentation
Meet Jim*, technical support rep for a company that sells heating systems. He is always on the road, doing repair and maintenance of heating systems in houses and offices. Every day offers new challenges, problems he hasn't encountered before, types of hot water heaters he's never worked on. His company used to supply him with printed documentation. Although well-made and detailed, Jim experienced the limitations of printed material first hand:
- Heavy load to carry
- Difficult to find the correct information
- Never sure the documentation is up-to-date
Limitations of online files
Off course, this documentation was available on the company's portal in an electronic version too. The problems there were:
- Internet access was required
- Slow process
- Involved downloading of material
Technical documentation on tablets?
Jim's company is on the forefront of using new tools and technologies in the workflow to improve efficiency. Tablets seemed a possible solution for their technical reps, but they wanted a solution that solved all the reps' problems.
Simply putting the files on a tablet would make the documentation light and portable, but wouldn't solve the problem of ensuring the technical always had up-to-date material that was available offline. Having to depend on the availability of a good Internet connection on building sites and at customers' homes was not an option, and using mobile data connection often proved simply too slow.
That's when Showpad came into play, offering the heating company a combination of an online platform and a tablet app. All manuals, documentation and spec sheets are uploaded once to the platform, and pushed automatically to the Showpad app of each and every tablet used by the technical reps.
Advantages of using tablets with a tablet app for technical reps
- Upload once, use everywhere
- Available offline
- Easy search
- Up-to-date manuals, anywhere, anytime
* Jim is a fictional character. To read a real-life story of using tablets in a heating company , download the Viessmann case study below.
Read how Viessmann's transition from paper to tablets lightened the load for their reps, without weighing on the marketing budget at all:
HTML5. It's one of these words that suddenly seem to pop up everywhere. But what is HTML5 exactly?
I have been writing a little about HTML5 and how Showpad supports it before, but quite honestly, I didn't really know what it is, or what it does. So I asked Klaas Cuvelier, Showpad's front-end developer. His response? "HTML5 is not such a big deal, really". Then again, the features he explained sound very promising for tablet users!
What is HTML5?
HTML5 is the next version of HTML, the language that is used to write the web. As with any update, there are some cool new features. People who write stuff in HTML, now have an extra set of tools at their disposal, which they will use more and more. To use the new HTML5 features, it's important that you use a recent browser.
What is the impact of HTML5 on sales organizations using tablets?
I asked Klaas what these extra HTML5 tools have to offer to people who use tablets in a sales context. I learned that the biggest advantage is that web sites and web apps written in HTML5 are available offline, and work on any tablet.
- Offline availability
For a sales rep on the road it is definitely an advantage that he or she doesn't have to depend on wishy-washy Wi-Fi or expensive mobile internet.
- Compatible with all operating systems
iPad users know that Flash, a popular way to make video and animations show on websites, doesn't work on iPad. HTML5 works on iPad, Android and Windows tablets.
- HTML5 video for tablet presentations
When video is incorporated in a HTML5 file, there are no extra plug-ins required and the video can be viewed offline. This makes it possible to show a video right on a slide in your presentation on your tablet, just like you would be able to do in PowerPoint on a regular computer.
- Web apps in HTML5 for custom calculators on tablets
Web apps written in HTML5 can also function without being online. If your organization uses a ROI calculator, an app to calculate how much paint you need, an app that lets you visualize your new house in 3D, or any other web app, if written in HTML5, it will work without being online.
- 3D rendering brings object to life
In HTML5, it is possible to display objects in 3D, and rotate them to look at every angle. This is great for selling technical solutions, real estate or home improvements.
- Interactive presentations in HTML5
As Powerpoint and Keynote presentations don't perform all that well on tablets, HTML5, with its easy ways to incorporate video, internal links, audio... will definitely become the language of choice to make presentations for tablet use. Services such as iSpring Converter are already offering an easy way to transform your existing Powerpoint slidedecks to HTML5, and sites like Slidecaptain and Slid.es let you make your own HTML5 presentations, no coding required.
HTML5 in Showpad?
Showpad, the sales and presentation tool for tablets, supports HTML5. What does that mean? You can simple import the .zip file of your HTML5 web app, web site, calculator, presentation... into your Showpad Online Platform. Showpad will locate the index file inside the .zip, and display your content on your tablet. Are you wondering what this would look like? Well, Showpad's front-end developer Klaas wrote an example web app in HTML5 to show you the possibilities. All you have to do is download the .zip file by clicking the button below, upload it to your Online Platform, drag the .zip on a profile and see the magic of HTML5 on your tablet.
If you don't yet use Showpad, you can always start a free 30-day trial here. Because you really have to see the possibilities HTML5 offers for tablet presentations to believe it!
De Persgroep, leading media company with more than 3000 employees in Belgium and the Netherlands, now uses tablets for the sales team of Vacature, their digital publication on job offers and career advice.
Tablet use beyond email and calender
Vacature Marketing manager Dries Mahieu explains: "It really made sense to start working with tablets for us, after we made the switch from a printed job section in the newspapers to a digital publication." To go beyond using tablets for email and calendar, Vacature uses Showpad as a sales and presentation tool. "Showpad saves us 3 hours per week in the marketing department. It's much easier now to provide up-to-date content to our sales people, who are in close contact with our advertising customers." Marketing at Vacature regularly uploads new presentations and other sales content to the Showpad online platform, and the sales team immediately has the right information in the Showpad tablet app.
Mobile Content Management in action
Vacature started working with Showpad to show their digital content in an attractive way on tablets. Mahieu: "We just wanted an easy sales app to present our material. The way Showpad works, with the online platform where we upload our material, really brought us a no-fuss content management system too. Our sales materials are now neatly organized, the right presentation is always exactly where our account managers expect it to be: in the Showpad app on their tablet, available offline too." From the tablets, the sales reps show and present the content in sales conversations. The information that the conversation partner wants for later reference, is immediately sent from the tablet. No hassle, great service.
Download the whole story here:
Libert Paints, manufacturer of professional paints, switches to tablets for the communication with their customers in wholesale and with painters. Libert Paints, active in 24 countries with a wide range of protective and industrial coatings, hygiene solutions, and floor and building paints, chooses Showpad as a partner in this project.
Showpad is a sales and presentation tool for tablets. Where Libert Paints used to communicate with their partners through brochures and product sheets, now the purchasers get to see all up-to-date info directly in a specific app on their tablet.
Why change to a tablet app?
Sven Ghyselinck, Managing Director Libert Paints: ‘We are doing this in the context of the overall rebranding of Libert Paints, but also because the European information regulations impose strict rules on the chemical sector via the REACH and CLP programs. Additionally, we regularly release new products that require up-to-date information and specific datasheets. Our new baseline is ‘Protection made Easy’ and this isn’t just about our excellent products, but also about the advisory tools we supply for our costumers and our sales team.’
With the Showpad app, every Libert Paints partner around the world now has access to correct, up-to-date information. Libert Paints produces very specific paint systems, which involve important safety regulations. On the work floor of an industrial painting project, it is impossible to carry all the information on paper, but on a tablet that is no problem at all.
Less paper, faster availability
This transition saves Libert up to about € 15,000 on wasted paper every year. Also, a new product can now be launched in two weeks, while they used to only print documentation twice a year.
Realization and design of the sales app for tablets
Showpad turns every tablet into a powerful sales and presentation tool. To accomplish this, Libert is working with Marc Onclinx of the communication agency Brandson Barbour, who also takes care of the rebranding. Marc Onclinx: ‘Showpad is the ideal platform for Libert Paints. Thanks to Showpad, Libert Paints doesn’t only improve the efficiency of their different sales channels, they also get more insights into the usage of the content they deliver and optimize the communication within their company. With Showpad, Libert Paints now has their own tablet app, without the high costs involved with the in-house developing of an application.’
About Libert Paints: Libert Paints is a manufacturer of professional paints, and offers high quality solutions out of a wide range of protective and industrial paints, hygiene solutions, floor and building paints. http://www.libertpaints.com
About Showpad: Showpad is a platform that turns every tablet into a powerful sales and presentation tool. The Showpad platform increases the efficiency of every company with a sales team and partner network, optimizes the marketing spend and facilitates the communication. There is a free trial available at www.showpad.com
About Brandson Barbour International: Brandson Barbour International is the communication agency of Marc Onclinx. It offers companies and brands a full service in marketing and communication, on a strategic as well as an operational level. be.linkedin.com/in/marconclinx
Libert Paints: Elisabeth Choux, EChoux@libertpaints.com +32 9 216 88 91
Press contact: Marc Onclinx, email@example.com +32 475 46 92 85
On Wednesday, we announced that more than one person can now act as an administrator for a Showpad account. But there is more. Today I would like to introduce you to the concept of Divisions, which is, if I may be so bold, groundbreaking.
With Divisions, Showpad answers the question of many a corporate customer: "How do we make sure everybody in our organization has easy access to relevant content on their tablets?"
Showpad has been making it easy to give people access to content on their tablets for more than 2 years now. From the Online Platform any type of content can be pushed to a tablet. Videos, presentations, catalogs, technical manuals... you name it, Showpad optimizes it for tablet use and makes sure you can easily distribute it.
Relevant Content in Every Context
It's the "everybody" and "relevant" that Divisions solves for large corporations.
Showpad works with profiles where the content is organized. Content can be tagged, and automatically distributed in Smart Folders and assigned to specific profiles
The bottleneck for Enterprise corporations was that all profiles within Showpad were managed by one person. This is not the most efficient way to work when an organization is active globally, has product lines that are completely different, or works with departments that want to manage their own specific content.
With Divisions, organizations are now able to create seperate environments (divisions) within Showpad, for which the content is managed independently. This creates limitless possibilities.
For example: a car manufacturer can have a Showpad Division for global content, and create seperate Divisions for all the local dealerships, allowing them to distribute specific content to the sales team of a specific country, or even a specific showroom. If necessary, any user can be given access to any Division.
With the introduction of Divisions, Showpad expands their offering to create a solid, simple and flexible solution tailored for the enterprise.
Would you like to learn more? Contact us for a live demo!