The New Era of Sales: How to Wow Today’s Hyper-Informed Customer

Posted by Pieterjan Bouten on Jun 10, 2014 2:00:00 AM

Remember the saying “nobody ever got fired for buying IBM?”

Choosing the least risky technology option was a mainstay throughout the last few decades,but it’s no longer the case. Big names hold less value than they once did due to rapidly evolving technology, disruptive products and customers with unlimited access to information via the Internet. Welcome to the new age of the savvy, hyper-informed customer.

So, how does this impact the roles of today’s sales force and marketing department? A recent study by the Corporate Executive Board found that 60% of the buying processtakes place before there is any real engagement with a sales representative. In the new era of sales, customer knowledge reigns supreme. With research and reviews only a click away, customers have become comfortable making decisions based on widely available information, and may have little time or desire to listen to a marketing or sales pitch.

Buyers will wield their knowledge so it’s marketers and sellers beware: Be prepared or lose to your competition. TapResearch data illustrates this trend in action, revealing that nearly 50 percent of sales professionals have been outsmarted by a customer during a sales meeting. What can your organization do?

Enjoy the rest of the blog on Wired Innovation and learn three best practices to engage the hyper-informed customer.

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Libert Paints Switches to Showpad

Posted by Anabel De Vetter on Sep 17, 2013 1:54:00 AM

Libert Paints, manufacturer of professional paints, switches to tablets with Showpad for the communication with their customers in wholesale and with painters. 

Showpad is a sales and presentation tool for tablets. Where Libert Paints used to communicate with their partners through brochures and product sheets, now the purchasers get to see all up-to-date info directly in a specific app on their tablet.

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VentureBeat reports on Showpad

Posted by Anabel De Vetter on Mar 28, 2013 9:58:00 PM

VentureBeat reporter Sean Ludwig reports: "European tablet presentation startup Showpad has raised $2 million in its first round of funding to help more enterprise companies use iPads for work and to grow its business in the United States.

Showpad offers up software that turns iPads and other tablets into sales and presentation tools. The software lets you easily upload content and manage separate content profiles online. When you open the app on the iPad, the content profile that has been assigned to you shows up. (See the photo above for an example of a content profile.) Showpad joins other startups that are trying to make mobile devices a bigger part of the enterprise.

The mobile tools that are available on the market today are not suitable for modern salespeople,” Pieterjan Bouten, Showpad co-founder and CEO, said in a statement. “Just like any other employee on the move, salespeople have a need for accurate and real-time data. In addition, they need to be able to adapt their sales documentation to the individual customer’s requirements and to gain fast access to the experts within their companies.

Read full article here. 

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Showpad on TechCrunch!

Posted by Anabel De Vetter on Mar 28, 2013 9:45:00 PM

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Press Release: Showpad turns tablets into powerful sales presentation tools, raises $2 million Series A from Hummingbird Ventures

Posted by Anabel De Vetter on Mar 26, 2013 7:39:00 AM

Belgium-based startup secures its first institutional financing round and will be using the capital to expand its activities across Europe and the United States

26 March 2013

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Showpad Powers Jive Present: a Powerful Sales and Training iPad App To Enhance Sales Team Productivity

Posted by Peter Minne on Oct 11, 2012 7:00:00 AM

Las Vegas, Nevada, October 11th, 2012

At the annual Jive World conference in Las Vegas, NV, Showpad revealed that its technology powers Jive Present, a new sales and training productivity application from Jive Software.

By integrating Showpad’s mobile sales enablement platform with Jive’s award winning social business platform the Ghent (Belgium) based start – up will provide Jive customers with the required technology to dramatically increase sales teams’ productivity using tablets. The announcement of Jive Present today will enable this to become a reality.

Jive Present turns every tablet into an unmatched sales, presentation and training tool. The app uses Jive’s leading social business platform in combination with Showpad’s mobile sales enablement platform to distribute the most accurate and timely information in any format to sales reps and customers anytime and anywhere, online or offline.   Additionally, with Jive Present, organizations can monitor consumption of information, compliance to corporate best practices and adherence to education programs.

The way people connect, share, and learn has fundamentally changed with the introduction of tablet computing. The growth of tablets in the enterprise, particularly for marketing and sales professionals, is reflective of this fundamental change. 11% of global employees are using tablets today, and over the next five years, total shipments of tablets to the enterprise will increase at 48% CAGR (1), and 65% of those tablets will be iPads (2).  Industry experts suggest that over 96 million tablets will be used in the enterprise in 2016, a large percentage of which will be used to improve sales productivity.

Some key benefits of Jive Present includes the ability to:

    • Provide video, audio and rich multi-media content to sales and distribution teams - ensuring relevant information is always available anytime, anywhere, online and offline

    • Centrally manage information distribution and actively push customized data and materials to individuals or groups, ensuring the right content gets to the right individual or team at the right time

    • Control materials targeted for training vs customer presentations

    • Monitor information that has been viewed and reviewed, including time spent and value of information, by recipients

    • Train mobile teams remotely and on demand

    • Showcase and mark up content to prospects and customers in real time and distributing materials to them with one click

    • Leverage the Jive Platform to allow mobile teams to collaborate on information, conversations and documents and get access to experts across the organization in real time

    • Eliminate wasted time searching for information and verifying its accuracy in portals and company intranets

“Current mobile tools in the market have not kept pace with the needs of today’s mobile workforce. Sales reps, and anyone in the field, need real time information, the ability to customize materials to each customer’s needs and fast access to experts across the organization,” said Tony Zingale, Chairman and CEO of Jive. “It’s become a business imperative that these teams have an easy, intuitive and controlled way to receive information and leverage social tools to interact with the right content and people. With Jive Present, these organizations now have a powerful tool accessible with a click of a button anytime and anywhere. This will unlock massive business value in the enterprise with a focus on revenue increase and a more productive, higher performing sales teams."

“This partnership is a major step for our company and will strengthen our position in the United States,” explains Pieterjan Bouten, co-founder and CEO of Showpad. “We are very excited to offer our solution on the Jive platform and offer a way to improve the efficiency of sales teams across the globe.”

Showpad was founded in 2011 by Pieterjan Bouten, Louis Jonckheere and Peter Minne. Their platform turns every iPad into a powerful sales & presentation tool. The Ghent based start-up can already demonstrate an impressive client list. Globally they have already added several multinationals such as BASF, Cibavision & Heineken to their client base. For more information about Showpad:




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