Sales and marketing blog

In our first podcast of 2017, we talk about what successful content marketing really means. Dayna Rothman, the VP of Marketing at Brightfunnel, talks about common mistakes

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As we welcome in a new year, people around the world will once again participate in a familiar seasonal ritual.

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Legend has it that as the year winds to a close, a person of authority makes their way to a special room away tucked far away from the action

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With 2017 in sight, we’re reflecting on what’s worked and what hasn’t when it comes to sales and marketing collaboration.

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In true solution selling, you can’t win a deal on the first or second call, but you can certainly lose it.  

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It’s the holiday season, and we’re in a familial spirit. In our latest podcast, we explore ways to cultivate strong relationships between sales reps and marketing management with Tom Castley

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