Sales and marketing blog

We're excited to announce that Aragon Research named Showpad a leader among sales engagement platforms – the fastest-growing market focused on giving sales and marketing teams the tools they need to interact with prospects in an efficient, simple, all-digital fashion.

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If you’ve been in marketing for a while, there’s a good chance you’ve witnessed good, exciting ideas yield bad content.

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Personalized emails have six times higher conversion rates than non-personalized emails. The most successful emails not only include a recipient’s name and a personalized subject, they also contain content tailored to the recipient’s needs. In fact, there is a 20% increase in sales opportunities when leads are nurtured with custom content.

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Today, we’re pleased to announce that Google selected Showpad as a Featured Work App in the Google Play for Work store. To help you quickly discover the best apps for the workplace, Google provides a curated list with its recommended business apps. Showpad is the first sales enablement platform the company has recommended on Google Play for Work.

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Sales managers will tell you that there’s a difference between taking an order and actually selling, and they’re absolutely right. Good salespeople don’t wait for deals to come to them – they go out and get them.  

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Executive leadership teams across industries are increasingly surprised to see the performance of their sales teams decline, even as they try to invest in resources and programs meant to support them.

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