A new Showpad survey of 504 businesses across the U.S. and Europe found that 80 percent of marketing and sales professionals aren’t reaping the rewards of content. That means that they’re collectively spending (read: wasting)

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Aberdeen Group recently surveyed more than 500 sales and marketing organizations, aiming to get to the bottom of:

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As we welcome in a new year, people around the world will once again participate in a familiar seasonal ritual.

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We're excited to announce that Aragon Research named Showpad a leader among sales engagement platforms – the fastest-growing market focused on giving sales and marketing teams the tools they need to interact with prospects in an efficient, simple, all-digital fashion.

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Conferences came on strong in the third quarter, and amid the whirlwind of the sessions, keynotes, and parties, it can be hard to fully digest what you’ve learned and start applying it in real life.

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On the tail end of Marketo’s news – private equity firm Vista Equity Partners acquired the marketing automation company for $1.8 billion recently – let’s talk about this sort of software's role in the marketing stack. 

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