Sales and marketing blog

Ah, the age-old tale of marketing and sales. It’s part art, part science, and when you put it all together just right, you get a stellar ending — a happy customer.

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I recently attended a SiriusDecisions forum covering demand generation best practices, and a clear sub-theme emerged: frantic 2017 planning.

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Last month, CSO Insights published a study that benchmarked the health of the sales enablement industry.

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If you’re going to get a marketing executive’s attention, they need to care about the issues your product is trying to solve. But what is the best way to reach them?

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