As sales and marketing technology develops at disruptive speed, B2B marketing agencies need to step up their game to stay relevant and empower their clients. Merely focussing on brand awareness, lead generation, and marketing campaigns doesn’t meet your customer’s expectations anymore. They’re realizing they need to work every stage of the funnel, including the bottom part that used to be ruled by the sales team only. This changed, however, because haven’t we all heard about the fact that content is king and context is queen by now? This leaves us with the real question: who’s ruling now?

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