As more salespeople fail to hit quota, sales enablement should be more important than ever in product marketers’ lives.

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Personalized emails have six times higher conversion rates than non-personalized emails. The most successful emails not only include a recipient’s name and a personalized subject, they also contain content tailored to the recipient’s needs.

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Today, we’re pleased to announce that Google selected Showpad as a Featured Work App in the Google Play for Work store. To help you quickly discover the best apps for the workplace, Google provides a curated list with its recommended business apps.

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We’re excited to show our new content recommendations feature at Dreamforce today. It surfaces the content most likely to push an individual sales conversation forward, allowing reps to make meetings more personal and effective.

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