Sales and marketing blog

 If you're trying to find software that solves a specific company pain point, Gartner’s market guides are a great place to start. Think of them as a quick and reliable way to understand the range of technologies available in any given market.

The newest, which is focused on digital content asset management for sales, includes 18 vendors, and shows whether they satisfy the market’s most pressing needs. For this particular vertical, those needs include:

  • Content repository management
  • Content development
  • Content delivery
  • Content usage analytics
  • Sales process integration

The cool thing about these reports is that they get down to the nitty gritty – objectively. Gartner doesn’t take sides, but rather, outlines available technology and the features expected by the market, and then shows which vendors map to what.

And by nitty gritty, we mean that each of the above categories branches into detailed features – so under content repository management, for instance, the guide shows whether each vendor offers content workflows, an offline library, native content search, and so on.

It all lives in a simple chart, where Gartner checks off which features vendors do and don’t have, so readers can compare at a glance. This year’s guide includes the likes of Microsoft, Salesforce, Clearslide, Savo, and Showpad – and it shows whether each satisfies the 39 different features that customers have come to expect from digital content asset management technology.  

Overall, these guides are meant to help readers answer questions like “how suitable is it to make a buying decision today for this market?” or “what capabilities are providers able to bring to the market this year?”, according to Gartner’s research methodology.

Gartner [Market Guide for Digital Content Management for Sales], [Tad Travis, Todd Berkowitz, Guneet Bharaj], [October, 13, 2016] 

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Last update: January 17, 2017
Download Gartner's guide to digital content management for sales.

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