Calling all marketers and salespeople,

We’re all smiles as we announce our 4th annual conference, Showtime, which will take place on Wednesday 12th October at Ghelamco Arena, Ghent, Belgium. Join us and learn how making content findable, presentable, shareable and measurable will improve your business. Check out the agenda here.


Each year marketers spend billions on content creation and distribution, but there’s one struggle nobody likes to talk about – most of it goes unused by sales. Some analysts estimate that up to 70% of content created by marketing is wasted, while salespeople waste about 30 hours a month looking for or creating content to send to prospects.

At Showtime, some of the brightest minds in marketing and sales enablement will tackle this problem head on. Learn best practices and discover industry trends from Showpad’s co-founder and co-CEO Pieterjan Bouten, Forrester Research, Corporate Visions, Winning by Design – and any more.

We’ll be covering a lot of ground around sales and marketing content – how to create it, use it to close deals, track the results, and tie everything back to ROI. 

We’ll also award our most innovative customers. Showpad’s Sales and Marketing Excellence (SAM) Awards will celebrate teams that are pushing the boundaries of content activation to transform their businesses, enable their sales teams, excite and engage customers, and drive content ROI through Showpad’s platform.

Last but not least, we’re topping off the day with a party, where you can meet new people and dance the night away with a cocktail in hand. And did we mention the venue is also home to the K.A.A. Gent football team?

So join us for a day of learning, networking and fun. Whether you’re new in marketing or sales, a veteran of content activation, or you’re seeking new ways to improve your content strategy, we’ve got something you’ll love.

We look forward to welcoming you in Ghent in October.

The Showpad Team

Last update: July 26, 2016

Showtime will take place on Wednesday 12th October at Ghelamco Arena, Ghent, Belgium. Get excited.

Topics: Showpad

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