In our first podcast of 2017, we talk about what successful content marketing really means. Dayna Rothman, the VP of Marketing at Brightfunnel, talks about common mistakes – like valuing quality vs. quantity and not having a distribution plan – as well as how to make sure your content satisfies the entire buyer journey.
All that, in less than 13 minutes. So sit back, relax, and listen in on a great conversation. Oh, and don't forget to subscribe on iTunes.