It’s the holiday season, and we’re in a familial spirit. In our latest podcast, we explore ways to cultivate strong relationships between sales reps and marketing management with Tom Castley, vice president of the EMEA region at Xactly.

Castly offers great advice on how personality tests and personas are just as important for your sales and marketing teams as they are for your customers. When you understand yourselves, you know the internal strengths you can draw on to make external interactions all the more meaningful. Whether you’re cooking dinner or commuting – you’ll learn how to help your team communicate in a way that’s more likely to sway opinions and make lasting impressions.

                          Tom Castley copy.jpg                   emmapic.png    

Learn more about Tom Castley at Xactly, and Emma Dunstone by clicking on the links to their names.
Follow Tom Castley on twitter: @castleyt

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Last update: December 16, 2016
You should know the personas of your salespeople as well as you know the personas of your customers.

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