In our latest podcast, we chat with Anthony Kennada, VP of Marketing at Gainsight, and discuss what it means when people say that marketing is in a constant state of reinvention.
Kennada addresses how to test the water and try new programs, why you should consider "offline" indicators in analyzing your success, and how your CEO's support can make all the difference.
And he shares all that in less than 15 minutes. So grab a notebook, put your headphones on, and tune in below. Oh, and don't forget to subscribe on iTunes.