A mere 20 percent of the 504 sales and marketing professionals we surveyed know how content successfully interacts with their sales process to create better buyer experiences.

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A new Showpad survey of 504 businesses across the U.S. and Europe found that 80 percent of marketing and sales professionals aren’t reaping the rewards of content. That means that they’re collectively spending (read: wasting)

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Buyers have changed. Prospects research and inform themselves before they interact with a sales rep. They look at Amazon reviews, talk to their friends, and read analyst reports to get the inside scoop

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Showpad  the world’s most powerful sales enablement platform  recently announced the acquisition of Hickup, and with it the global launch of Showpad Experiences, a new way for sales to turn presentations into conversations.

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Showpad recently announced the acquisition of London-based mobile sales playbook specialist Hickup. With it comes the global launch of Showpad Experiences, a new way for sales to turn presentations into conversations.                        

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Smart businesses use the word “content” in every phase of the buyer's cycle – in marketing, sales, loyalty programs, and more. They get that useful information and relatable stories move a prospect from “Who are you”' to “I want to do business with you,” and finally to, “Let's do more business.”

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