Sales and marketing blog

While some in the workforce are just gearing up for the next fiscal year, many marketing executives and managers have already negotiated their annual budget and received approval on headcount requests. Now they’re ready to boost their ranks.

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Aberdeen Group recently surveyed more than 500 sales and marketing organizations, aiming to get to the bottom of:

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In our first podcast of 2017, we talk about what successful content marketing really means. Dayna Rothman, the VP of Marketing at Brightfunnel, talks about common mistakes

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As we welcome in a new year, people around the world will once again participate in a familiar seasonal ritual.

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Legend has it that as the year winds to a close, a person of authority makes their way to a special room away tucked far away from the action

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With 2017 in sight, we’re reflecting on what’s worked and what hasn’t when it comes to sales and marketing collaboration.

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