The customer of last year is no more. Digitization, automation and hyper-personalization have reached a crossroads – an ideal opportunity for companies to raise their services to a new level. That’s what Steven Van Belleghem, a Partner at nexxworks, argues in his latest work ‘Customers The Day After Tomorrow - How Customers Will Win in a World of AI, Bots and Automation’. Today, he gives us a foretaste of his new book with 3 undeniable trends that define the customer of the future. 


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Ask any CMO or marketing leader from an organization of any size- and from any region or industry - and they all mention a common challenge: attracting and engaging a more informed and empowered b-to-b buyer.

Then Google “b-to-b buyer journey” and you will find a plethora of graphs, infographics, quotes and statistics staring back at you. Here is a sample of some I found:

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