Sales and marketing blog

Creating meaningful content takes time, effort and beer.

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For those old souls who love the radio, and for the new ones who survive the daily commute with audiobooks and podcasts like Fresh Air, we’ve got a treat.

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We've got great data for you. This year's CSO Insights Sales Enablement Optimization Study revealed groundbreaking insights into the nascent profession, including average salaries, training costs, employee ramp time and much more.

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Marketing software is in vogue. Not only has it fulfilled the tech rite of passage – earning its own jargon word jumble name (Martech) – most marketing teams have added hires devoted solely to managing data surfaced by it.

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Research from ExactTarget and Deloitte shows that more than half of marketing executives think they have much more responsibility for growing revenue than they used to.

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No matter what you think of them, one thing is certain: tradeshows are here to stay. Most B2B organizations are investing heavily in their events strategy, attending 5-10 trade shows and conferences each year.

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