Sales and marketing blog

Getting public recognition for the work we've done building Showpad has never been a driving factor for us. We remain principly driven to build a great company and help our customers solve the challenges they experience aligning sales and marketing teams. That said, we were encouraged to see the Economist publish an article featuring Showpad. Why, you might ask?

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Remember the saying “nobody ever got fired for buying IBM?”

Choosing the least risky technology option was a mainstay throughout the last few decades,but it’s no longer the case. Big names hold less value than they once did due to rapidly evolving technology, disruptive products and customers with unlimited access to information via the Internet. Welcome to the new age of the savvy, hyper-informed customer.

So, how does this impact the roles of today’s sales force and marketing department? A recent study by the Corporate Executive Board found that 60% of the buying processtakes place before there is any real engagement with a sales representative. In the new era of sales, customer knowledge reigns supreme. With research and reviews only a click away, customers have become comfortable making decisions based on widely available information, and may have little time or desire to listen to a marketing or sales pitch.

Buyers will wield their knowledge so it’s marketers and sellers beware: Be prepared or lose to your competition. TapResearch data illustrates this trend in action, revealing that nearly 50 percent of sales professionals have been outsmarted by a customer during a sales meeting. What can your organization do?

Enjoy the rest of the blog on Wired Innovation and learn three best practices to engage the hyper-informed customer.

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Libert Paints, manufacturer of professional paints, switches to tablets with Showpad for the communication with their customers in wholesale and with painters. 

Showpad is a sales and presentation tool for tablets. Where Libert Paints used to communicate with their partners through brochures and product sheets, now the purchasers get to see all up-to-date info directly in a specific app on their tablet.

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VentureBeat reporter Sean Ludwig reports: "European tablet presentation startup Showpad has raised $2 million in its first round of funding to help more enterprise companies use iPads for work and to grow its business in the United States.

Showpad offers up software that turns iPads and other tablets into sales and presentation tools. The software lets you easily upload content and manage separate content profiles online. When you open the app on the iPad, the content profile that has been assigned to you shows up. (See the photo above for an example of a content profile.) Showpad joins other startups that are trying to make mobile devices a bigger part of the enterprise.

The mobile tools that are available on the market today are not suitable for modern salespeople,” Pieterjan Bouten, Showpad co-founder and CEO, said in a statement. “Just like any other employee on the move, salespeople have a need for accurate and real-time data. In addition, they need to be able to adapt their sales documentation to the individual customer’s requirements and to gain fast access to the experts within their companies.

Read full article here. 

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Belgium-based startup secures its first institutional financing round and will be using the capital to expand its activities across Europe and the United States

26 March 2013

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