Decades ago, sales was done as a relationship sale – over dinner or drinks (or both). You met with the same person over and over again, because you had an actual relationship with him.

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For some, artificial intelligence means self-driving cars. For others it means virtual reality video games. For marketing and sales, AI means the technology needed to personalize the buying experience to each customer. 

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In our latest podcast, we chat with Jill Rowley, startup advisor and speaker, and discuss what social selling really means in today's market. Rowley tells us how to be a social selling star, and shares tips to start your own program and implement best practices.

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Ah, the age-old tale of marketing and sales. It’s part art, part science, and when you put it all together just right, you get a stellar ending — a happy customer.

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In our latest podcast, we chat with Kenny Lee, VP of Marketing at Revinate, and discuss the importance of integrating marketing and sales teams.

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As more salespeople fail to hit quota, sales enablement should be more important than ever in product marketers’ lives.

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