In our latest podcast, we chat with Roy Raanani, co-founder and CEO of Chorus.ai, and discuss sales teams biggest challenges. Raanani offers sound advice on how to overcome these challenges through pure sales intelligence.

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As a product marketer, you’re probably flooded with requests. Maybe a new feature launched and it requires new one pagers, or a high-profile lead has sales requesting more content.

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In our latest podcast, we chat with Kenny Lee, VP of Marketing at Revinate, and discuss the importance of integrating marketing and sales teams.

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In the not-so-distant past, it was fairly common to see an executive with the title of ‘VP of Sales and Marketing’. Today sales and marketing functions have differentiated to the point where they need to be split into two disciplines.

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In an earlier post, we talked about effective sales onboarding. Now we’re going to flip the coin and discuss effective marketing onboarding.

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According to the American Marketing Association, salespeople spend more than 78% of their time on non-sales related tasks. Or to put it in perspective, they’re only spending a little over one day a week – 8 hours and 48 minutes – talking to prospects, closing deals and bringing in more business.

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