Five Reasons Why We Can’t Wait For Dreamforce

Posted by Dena Nejad on Sep 3, 2015 5:30:00 AM

In two weeks, we’ll be at Dreamforce and we are getting more and more excited. In our last blog, we expressed the #1 reason why we are so excited about Dreamforce, the opportunity to show marketing, sales and sales operations attendees how Showpad will transform their selling. But of course, there are many more reasons why we can’t wait for Dreamforce and here's our top 5:

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What Content Marketers Can Learn From Product Managers

Posted by Emma Dunstone on Aug 31, 2015 8:50:54 AM

Content Marketing is a relatively new specialty, with the first job postings appearing about five years ago, so finding somebody with more than just a few years’ experience is somewhat unusual. Like any new specialty, Content Marketing is going through a pretty standard process of maturation: scrounging (grabbing table scraps from PR and Marcom), proving (establishing the viability of the position), and institutionalizing (developing processes and becoming a key part of the organization).

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Debunking the Myths of the Buyer Journey

Posted by Meta Karagianni on Aug 27, 2015 1:32:00 AM

Ask any CMO or marketing leader from an organization of any size- and from any region or industry - and they all mention a common challenge: attracting and engaging a more informed and empowered b-to-b buyer.

Then Google “b-to-b buyer journey” and you will find a plethora of graphs, infographics, quotes and statistics staring back at you. Here is a sample of some I found:

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Daydreaming about Dreamforce

Posted by Emma Dunstone on Aug 24, 2015 4:15:00 PM

Dreamforce is less than a month away and now that the event is taking shape, excitement is starting to build. There are many reasons why we at Showpad are looking forward to Dreamforce: seeing our customers, checking out the incredible lineup of keynote speakers, and learning about how other amazing companies are helping businesses achieve sales, marketing, and customer success.

But mostly, the reason we are so pumped for Dreamforce is the opportunity to show sales, marketing, and sales operations attendees how Showpad will transform their selling.

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Best Practices to Align Sales and Marketing

Posted by Emma Dunstone on Aug 20, 2015 6:05:00 AM

According to a Benchmark Report study, aligning sales and marketing makes businesses 67% better at closing marketing-generated leads. This is because while everybody has an opinion on what works best, determining what really helps sell and what doesn’t only happens when the two groups work together as one. The same study found that businesses are more likely to generate twice as much value from their marketing efforts when sales and marketing are aligned. To see similar results across your organization, check out and implement the best practices below.

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Showpad Becomes An Apple Mobility Partner And Continues To Leverage The iOS Platform To Transform Selling

Posted by Louis Jonckheere on Aug 14, 2015 5:26:00 AM

Showpad was founded upon the belief that mobile devices are transformative both in changing the way sales reps interact with their customers and in how marketers interact with the quota-carrying sales reps they support.

The Showpad sales enablement platform is native to Apple’s iOS platform and as such is built from the ground up to leverage iOS capabilities.  95% of our customers access Showpad through their iOS devices, and the Showpad product roadmap is developed to ensure that iOS users are the first to experience powerful new features as they are launched.

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