Showpad conducted a survey last year with Demand Metric, that revealed most sales reps think marketing content is neutral to ineffective. That’s why sales doesn’t use 70% of the content created by marketing teams. Yet marketing professionals stand by their content, saying it is very effective.
Here’s why there’s such a difference in opinion and what to do about it:Read More
The first Apple store in Belgium. The first business event in store; in the first week of opening. Who you gonna call? Showpad of course.
Last month we shared how Showpad has been selected as one of only 50 Apple Mobility Partners worldwide. Together we are working with enterprises worldwide as they seek to leverage Apple’s powerful products to help them sell more as well as participating in a number of events.Read More
Getting public recognition for the work we've done building Showpad has never been a driving factor for us. We remain principly driven to build a great company and help our customers solve the challenges they experience aligning sales and marketing teams. That said, we were encouraged to see the Economist publish an article featuring Showpad. Why, you might ask?Read More
After spending the last 3 days at Dreamforce with another 150,000 people from around the world you would think I’d be too tired to blog. This is not the case; I am up early, getting ready for the final day and reminiscing about amazing performances from The Killers and Foo Fighters at Dreamfest last night. I toss down a few Advil with my Diet Coke and begin typing. On my agenda today are couple of final meetings, sessions, and the Benioff/Parker Q&A; then, it will all be over. I will make my way back home, and return to the realities of my day-to-day job. I’ve been here before, and all will be well. For those of you that may be new to this experience I have a few suggestions. Before you get back to work as usual, take a few moments to make the most of your experience, your renewed enthusiasm and passion for what you do.Read More
Watching an Olympic 100 meter race or a Grand Slam tennis game, aren’t you fascinated by the athletes’ world-class performance? The key question we’d like to ask top performers is always, “What are they doing differently?” and, “What can I learn from them to evolve my practice?” That’s the winner’s approach. And that’s the approach we will discuss here for sales enablement.
Two Dream Collections. 1400 reasons to visit us at Dreamforce.
With less than 24 hours until Dreamforce begins, the energy here at Showpad is off the charts. The office is buzzing with anticipation and final preparations. We are excited to see teammates touching down today from our offices in Belgium and the UK to meet our global enterprise customers. We have a full schedule of face-to-face meetings with our customers, partners and prospective customers.