On April 3, we participated in Demand Metric’s Sales Enablement Summit. For our event session, we partnered with Matthew Penzone at Infraredx. In his recent blog post, Matthew identified three areas where he could empower the sales organization by using Showpad and tablets.
Dealing with a hyper-educated buyer in a highly regulated industry
Showcasing sophisticated content in a short window
Pushing content to market faster in an easy way
Even outside of our session, the event was a full day of learning about new solutions, models and how to align cross-team efforts for a more productive sales organization. With a plethora of solutions and platforms available how do you prioritize where to make an investment as effectively as Matthew Penzone did?