Proper sales and marketing alignment has continuously proven to positively impact a business’ success. Despite this, businesses still significantly continue to struggle to achieve this interdepartmental alignment. It’s incredibly effective for a company to create a functional environment where both teams can share information to reach common goals. Marketing and sales teams should communicate and coach each other to address their main challenges and effectively resolve them.
To further encourage you to kick-start this alignment process within your organization, let’s address the benefits of how, through proper alignment, marketing can learn from sales to become more effective and experience growth within an organization.