This is the first post in a 2 part series about how your sales approach affects your customers. The current B2B landscape is filled with examples of poor sales processes. Too often, salespeople meet with customers who are better prepared than they are for that meeting. Imagine how this is perceived by your buyer. This isn't just lip service, a bad sales meeting can have a lasting effect on your bottom line.
So, perhaps it’s worth taking a closer look at some of the bad habits that you might want to consider in the early stages of your sales process which lead to bad sales meetings. Let’s start selling in the age of the buyer.