Sales and marketing blog

Creating meaningful content takes time, effort and beer.

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Organizations already know that cross-functional collaboration drives customer satisfaction, employee engagement, productivity gains, speed of innovation, and the list of rewards goes on.

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On the tail end of Marketo’s big news – private equity firm Vista Equity Partners acquired the marketing automation company for $1.8 billion this week – let’s talk about this sort of software's role in the marketing stack. 

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The supply-and-demand model between marketing and sales teams is faulty, especially when it comes to content.

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GUEST BLOG – You can try to persuade a prospect that your product will save them whatever problem they’re facing until you’re blue in the face – but clients also need to hear that information from someone who doesn’t have a horse in the race.

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GUEST BLOG – Ever since I graduated from the Vlerick Business School, I’ve been working in the information technology industry. At the moment I work as a global transformation executive, overhauling the IT of global corporations.

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