5 Characteristics of a Foolproof Sales Pitch

Posted by Dena Nejad on Jul 1, 2015 3:00:00 AM

According to a study by Greenberg & Greenberg, 20% of top sales reps close 80% of all deals (click to tweet). This means that 80% of a sales force fights over the remaining 20%. This discovery leads us to wonder how significant the revenue increase might be if 100% of a sales team was enabled to sell at their maximum potential. So what stands in the way of 80% of the sales force? How can they sell better and close more deals? In order to close deals and drive revenue, sales reps must ensure they bring value during a sales pitch. We have identified 5 ways to foolproof your sales pitch and snag that coveted deal.

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3 Keys to a Successful Channel Partner Strategy

Posted by Dena Nejad on Jun 23, 2015 6:00:00 AM

Today, companies aim to drive more revenue while using fewer resources. To do so, companies must creatively seek out new ways to reach customers and engage in market opportunities. By partnering with various distributors and resellers, your sales, market reach, and opportunities are likely to grow through cost-efficient tactics.

To remain competitive, companies must invest in their channel partners to drive revenue. However, far too often, vendors focus on the wrong criteria in setting their channel partner strategy. In this article, we will share the three keys to a successful channel partner strategy:

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How to Create and Manage Showstopping, Effective Sales Collateral

Posted by Lenny Eskin on Jun 17, 2015 8:55:00 AM

 Creating effective, sales driven marketing content is not easy. Truly effective marketing content isn't just about its appearance, imagery or look and feel. Effective marketing content must have a powerful and resonating message, as well as an effective solution to communicate that message to your prospects.

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What to Consider When Building a Solution vs. Buying One [Infographic]

Posted by Dena Nejad on Jun 16, 2015 7:06:00 AM


To BUILD or to BUY
That is indeed the question.

When trying to decide, consider all steps and resources required in order to build a solution vs. using an out of the box option like Showpad.





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The Four Pillars of Sales Enablement Success

Posted by Dena Nejad on Jun 3, 2015 3:00:00 AM

World class B2B organizations develop business strategies where both marketing and sales can drive business growth. At the core of this strategy is sales enablement, a strategic discipline targeted at your customers, frontline sales reps and managers, driven by marketing and empowered by content.

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Sales Enablement: A Key Competitive Advantage in Selling Medical Devices

Posted by Sarah Sizemore on May 27, 2015 7:30:00 AM

Medical devices require a strategic selling process as the industry faces a set of unique elements and challenges. Sales reps within the medical device industry must present a variety of complex products that are continuously affected by changes in medical regulations. In addition to concisely mastering the art of a complex presentation, sales reps must simultaneously prove their product’s value and explain functionality within their brief meeting time with physicians and lab technicians.

To best address these challenges, the medical device industry must move away from traditional methods, instead utilizing technology and mobile sales enablement solutions to ensure success in the space.

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