According to a study by Greenberg & Greenberg, 20% of top sales reps close 80% of all deals (click to tweet). This means that 80% of a sales force fights over the remaining 20%. This discovery leads us to wonder how significant the revenue increase might be if 100% of a sales team was enabled to sell at their maximum potential. So what stands in the way of 80% of the sales force? How can they sell better and close more deals? In order to close deals and drive revenue, sales reps must ensure they bring value during a sales pitch. We have identified 5 ways to foolproof your sales pitch and snag that coveted deal.