Debunking the Myths of the Buyer Journey

Posted by Meta Karagianni on Aug 27, 2015 1:32:00 AM

Ask any CMO or marketing leader from an organization of any size- and from any region or industry - and they all mention a common challenge: attracting and engaging a more informed and empowered b-to-b buyer.

Then Google “b-to-b buyer journey” and you will find a plethora of graphs, infographics, quotes and statistics staring back at you. Here is a sample of some I found:

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Daydreaming about Dreamforce

Posted by Emma Dunstone on Aug 24, 2015 4:15:00 PM

Dreamforce is less than a month away and now that the event is taking shape, excitement is starting to build. There are many reasons why we at Showpad are looking forward to Dreamforce: seeing our customers, checking out the incredible lineup of keynote speakers, and learning about how other amazing companies are helping businesses achieve sales, marketing, and customer success.

But mostly, the reason we are so pumped for Dreamforce is the opportunity to show sales, marketing, and sales operations attendees how Showpad will transform their selling.

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Best Practices to Align Sales and Marketing

Posted by Emma Dunstone on Aug 20, 2015 6:05:00 AM


According to a Benchmark Report study, aligning sales and marketing makes businesses 67% better at closing marketing-generated leads. This is because while everybody has an opinion on what works best, determining what really helps sell and what doesn’t only happens when the two groups work together as one. The same study found that businesses are more likely to generate twice as much value from their marketing efforts when sales and marketing are aligned. To see similar results across your organization, check out and implement the best practices below.

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Showpad Becomes An Apple Mobility Partner And Continues To Leverage The iOS Platform To Transform Selling

Posted by Louis Jonckheere on Aug 14, 2015 5:26:00 AM

Showpad was founded upon the belief that mobile devices are transformative both in changing the way sales reps interact with their customers and in how marketers interact with the quota-carrying sales reps they support.

The Showpad sales enablement platform is native to Apple’s iOS platform and as such is built from the ground up to leverage iOS capabilities.  95% of our customers access Showpad through their iOS devices, and the Showpad product roadmap is developed to ensure that iOS users are the first to experience powerful new features as they are launched.

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How Our Customers Helped Us Design Our Latest Product Enhancement

Posted by Krishan Gupta on Aug 13, 2015 8:49:00 AM

“When I show it to sales reps, their jaws drop”. That’s what we heard from one of our largest customers after our latest updates to Showcase Insights were launched. Over and over we heard customers raving about the new feature. As proud as we are of the feature, we’re even more proud of how our design process was guided at every step by our amazing customers.

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The 5 Sales Productivity Tools Every Sales Organization Needs

Posted by Dena Nejad on Aug 6, 2015 1:00:00 AM

Sales productivity has emerged as a chief concern in today’s complex business scenario. In short, how can companies maximize existing sales resources to achieve maximum revenue?

Tools go a long way to help. These are the top 5 that I believe every sales organization should implement. Armed with these tools - and a streamlined business process behind them - your sales team will be equipped to transform their selling process and grow their company to the next level.

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