Over the last five years, content marketing has gone from buzzword to an essential component of B2B marketing. But producing high quality content that attracts and converts is harder than ever. In this post, we've identified 14 top content marketing influencers to give you some inspiration. Check them out and let us know if there is anyone you think we should add.Read More
For all of you who don’t know: Sales is hard. Really f*!@^%g hard. I’m not talking about order fulfillment - that’s not selling. I’m talking about actually convincing someone they should buy your solution, not just picking your product that they need anyway. I have little to no respect for “top performing sales reps” in a highly transactional environment or selling commoditized products.Read More
For sales leaders, improvement is a black and white concept. Your results are quantifiable and your team is either hitting their numbers... or they're not. The problem many sales leaders face is that it's difficult to build a framework with meaningful KPIs for individuals that will correlate to progress on a team level.Read More
Have you ever really been fully prepared for a Sales Kickoff (SKO)?
Ask any sales or marketing exec, and the chances are most will say no. Even those who have managed successful SKOs in the past are likely to mutter a few expletives under their breath remembering the logistical nightmares that plagued their last event.Read More
We are so humbled and proud to see how phenomenal the past year has been at Showpad. Looking back over 2015, it’s amazing to see everything we’ve accomplished. We were delighted to achieve 130% growth in recurring revenue, adding another 250 new customers to our marketing and sales enablement platform.Read More
According to the American Marketing Association, salespeople spend more than 78% of their time on non-sales related tasks. Or to put it in perspective, they’re only spending a little over one day a week – 8 hours and 48 minutes – talking to prospects, closing deals and bringing in more business.Read More