Companies Aren’t Losing to Competitors, They’re Losing to Themselves

Posted by Dena Nejad on Apr 30, 2015 9:26:41 AM

When strategies lack intentionality, they produce sub-par results. In order for a marketing and sales team to successfully drive revenue, routine evaluations of their strategy must take place. Unfortunately, companies continue to execute strategies plagued with faults, lacking the visibility or resources to intentionally continue to implement improvements into their strategy. In these circumstances, companies aren’t losing to competitors, they’re losing to themselves. By tracking the ongoing success of an approach, leaders are able to strengthen the areas of their strategy that are driving mediocre results.

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Fall in Love with Showcase Themes

Posted by Linda Chen on Apr 29, 2015 8:48:00 AM

At Showpad we love Showcases! That’s why we’re introducing Showcase Themes to better express branding & messaging.

Previously, users were only able to send Showcases with a single look-and-feel. Companies selling multiple products or comprised of global teams weren’t able to tailor Showcases with the appropriate messaging & branding. With Showcase Themes, users can now create tailored templates suited to their needs.

This is a powerful feature of expression, and here’s how it works:

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How CMO's Can Drive Sales Transformation

Posted by Stephen Diorio on Apr 17, 2015 2:04:00 AM

This is a guest post by Stephen Diorio, a Partner in Profitable Channels and the author of the book “Beyond e: Twelve Ways Technology is Transforming Sales and Marketing Strategy” as seen on Forbes Insights.

 

The sales profession is going through a transformation. Social, mobile, and digital media are helping buyers become better informed and raising their expectations. And the purchase process has become longer and more complex. These forces are making selling more costly, collaborative, and consultative according to Joe Galvin, who is Chief Research Officer of the MHI Research Institute. It's common knowledge there more people are involved in the decision. But our research shows that more importantly, a rising number of sales resources are now involved in complex opportunities. This results in a creeping increase in cost of sales and makes collaboration even more critical.”

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Effective Marketing Content

Posted by Sarah Sizemore on Apr 14, 2015 1:06:00 AM

The use of effective marketing content leads to increased sales productivity. Today, most customers that sales reps face are educated buyers. These customers consume whitepapers, case studies, product collateral and reviews before they meet with a sales rep for the first time. Due to their pre-meeting preparation, educated buyers expect their exchange with a sales rep to entice them with unique ideas they haven’t yet seen and solutions relevant to their company’s success. In fact, most customers expect the sales reps they meet with to be experts, equipped with all relevant product information. To compete with the educated buyer and increase sales productivity, it is pertinent that sales reps be equipped with effective and informative marketing content.

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Customer-Centric Selling

Posted by Sarah Sizemore on Apr 9, 2015 10:26:59 AM

 

In today’s market, sales reps compete for customers’ attention and time. Prospects’ schedules have become increasingly busy, giving reps limited time to pitch their value and product to move deals forward. In order to close deals and drive revenue, sales meetings must be productive and dynamic. So, how can you optimize your brief sales meetings to positively impact prospects and ultimately move conversations forward?

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Sell smarter and close faster with Showcases!

Posted by Linda Chen on Mar 24, 2015 8:31:39 AM

Last October, we overhauled our mobile apps and introduced Showcases. Today, we’re expanding upon Showcases with Showcase Insights, a powerful new way to understand what’s happening to content shared with prospects. Showcase Insights show you when your prospects have engaged with your content and tell you who is truly interested in the deal.

Better conversations with Showcase Insights

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